1 Where You Are Now To Where You Want To Be

Maybe you are wondering if there is a secret to making your marketing work…if there is a special system…a key to success…

Imagine if I told you that the answers you are looking for are inside your own mind and all you really need is the right system, the right questions and the right guidance to enable you to unlock them.

As a successful marketing consultant and business coach I have been amazed by the people I have worked with over the years and how much they have found they already know when stimulated by the right set of questions.

I have written this book to enable more people than I can personally see to benefit from the value of a great marketing idea, the right questions to ask themselves and the prompt for the first vital step they need to take.

Think Your Way Through The Maze

This simple process begins with where you are right now with your business, product or service and takes you to exactly where you want to be. Every step you take will add a vital piece to your ultimate marketing plan of action. At the end of the process you will have a marketing plan that you have created yourself. You will know which marketing strategies are going to offer your particular business the greatest leverage and you will know exactly what you need to do to apply them.

If you need to revive the enthusiasm for your business and bring back the passion you had for it – reading and working through this book is the stimulant you need right now.

If you own a business and you find that you are often too busy ‘working in the business’ to spend time ‘working on the business’ reading this book will inspire you to take time out and move things forward.

Most of all I hope that reading this will provide you with new inspiration and stimulate a new active approach to the successful marketing of your business.

2 What Do You Want?

When was the last time you stopped and took a deep breath and asked yourself this question? It is an important one to ask. Under pressure it can be easier to start explaining what you don’t want. All that does is reinforce the negative. In order to be able to move forward you need the stimulation of a vision, a goal, and a glimpse of how you would really like things to be. It is a bit like thinking about your holiday plans before you get on the plane. It makes you feel good, motivated, excited. Much better than a good old moan about how you don’t want this and you don’t want that. Have you ever noticed how that can prompt feelings of the exact opposite to the ones that would help you to move forward and actually get what you do want?

So our very first ‘Special Response Question’ is the most important one:

What Is It That You Want?

Describe this in all its glory: your business, your work, your lifestyle, your relationships, the way you live your business life, the money you are earning, how you are spending it, what you are doing with your spare time – really let yourself dream.

Write it down and date it.

• Where do you want to be 12 months from now?
• Where do you want to be three years from now?
• What about five years?

 

Now imagine yourself five years on, having achieved what you want and looking back on yourself today; ask yourself this important question:

• What were the most important things you did that enabled you to get where you wanted to be?

 

Did these questions make you ‘think’? Notice how easy it is to shift your mind to a better place when you ask yourself the right question. You may be working hard in your business right now and haven’t had time to really ‘think’ about how you could be growing and developing your business. It might take all your energy just to keep going and get what needs to be done, done.

Questions challenge your thinking, they challenge what you are doing and how you are doing it, they stimulate and most importantly they help you to change things.