About The Book

85 Ways to Market Your Small Business
Jackie Jarvis

This intuitive book provides tips on small business marketing & effective marketing strategy. The book also explores ways to increase website traffic and measure the return on marketing expenditure...

Articles and Resources

Book Contents »

 

1. Bibliography

2. Introduction

3. How To Get Started – Evaluating Where You Are Now

4. Getting Clear About Where You Are Going

5. Understanding Your Marketplace And Your Competition

6. Understanding Your Customer

7. Creating Solid Foundations

8. Getting The Price Right

9. Developing Your Marketing Message

10. Determining Your Marketing Methods

11. Marketing Methods That Boost Business With Existing Customers

12. Marketing Methods That Attract New Customers

13. Profile Building Marketing

14. Selling Your Services

15. Completing Your Marketing Plan

16. The Simple Things That Make A Big Difference

17. Creating A Marketing System

18. Making It Happen

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Creating Solid Foundations

 

21 Clarifying Your Unique Selling Proposition

What Is A Unique Selling Proposition?

A USP is something that distinguishes you from all your competitors in your local marketplace. It is what makes you so unique that it motivates people to choose you over anyone else. Your USP is a way of stating your unique advantage.

Here are some examples of the USPs of some well known successful businesses, their clever differentiating USPs have helped to propel their respective companies to success.